Anyone can make up a story, but not everyone can tell the story. According to Hugues Joublin, storytelling is an art form, and it takes some skill to effectively tell a story that doesn’t just deliver a message, but also leaves an impression. Hugues Joublin’s Tips to Tell Stories Choose a Central Message Any good …
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Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to …
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Your brand reputation is one of the most important assets your company has. It can make or break your business, so it’s important to do everything you can to protect and improve it. Hugues Joublin of Salience Communication will highlight a number of ways you can improve your brand reputation, including: 6 Ways to Improve …
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In the social media age, one bad review can ruin a business’s reputation. Just ask United Airlines, which saw its stock price drop sharply after a passenger was dragged off an overbooked plane. Pepsi is another example;,it had to pull an ad that many people felt was tone-deaf in the current political climate. Social media …
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PowerPoint presentations are excellent tools for conveying information in a concise and visually appealing way. However, as with any tool, there is a right way and a wrong way to use them. Far too often, people make avoidable mistakes when creating their PowerPoint presentations that can end up detracting from the overall impact of the …
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