Your brand does not need to be marked on every digital channel. You must choose a few carefully depending on your business’s goals, budget, target audience, completion, industry, and resources. While an online presence is important, bombarding customers with your brand on every social media platform and with paid ads can be annoying. You can …
Hugues Joublin’s Advice on Choosing a Digital Marketing Channel Read More »
Right now, every business person’s question is not whether they should use digital marketing to promote their brand but what strategies they should adopt for it. People visit digital media platforms to get information, do business, communicate with friends, or relax. Marketing’s purpose is to reach your customers and promote your business. If your campaign …
How to Create a Successful Digital Brand Campaign – Hugues Joublin Read More »
It can be a little overwhelming to decide which digital marketing strategy to choose. As a business person, you need to clearly understand your brand, product, and demographics to ensure that your chosen marketing channel will effectively meet your needs. According to a 2020 global market research, marketing leaders prioritize digital planning and strategy when …
5 Most Effective Digital Marketing Techniques -Hugues Joublin Read More »
As the world gets more and more online, the importance of building and maintaining your brand reputation grows. Hugues Joublin explains that an increasingly digital world provides customers and stakeholders with way more information than they would have had access to in the past, and thus opens brands and businesses up for intense public scrutiny. …
Hugues Joublin Explains the Importance of Brand Reputation Read More »
PR isn’t just about large corporations, but is an essential part of marketing for any company. PR is a different kind of marketing than other types. Where most marketing strategies are about promoting your products and services and generating leads, PR is about building trust and credibility. Why PR is Important By Hugues Joublin According …
Genetic disorders are a bit horrifying. Not just because of the disease itself, but also because there’s nothing you can really do about them. Genetic diseases, Hugues Joublin explains, are a result of the genetic material in your DNA. You can be born with them, or the genetic material mutates because of issues and you …
Hugues Joublin’s List of Common Genetic Diseases Read More »
Anyone can make up a story, but not everyone can tell the story. According to Hugues Joublin, storytelling is an art form, and it takes some skill to effectively tell a story that doesn’t just deliver a message, but also leaves an impression. Hugues Joublin’s Tips to Tell Stories Choose a Central Message Any good …
Hugues Joublin’s Guide to Effective Storytelling Read More »
Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to …
Hugues Joublin – How to Train Employees to Use Social Media Read More »
Your brand reputation is one of the most important assets your company has. It can make or break your business, so it’s important to do everything you can to protect and improve it. Hugues Joublin of Salience Communication will highlight a number of ways you can improve your brand reputation, including: 6 Ways to Improve …
Hugues Joublin – How to Improve Your Brand Reputation Read More »
In the social media age, one bad review can ruin a business’s reputation. Just ask United Airlines, which saw its stock price drop sharply after a passenger was dragged off an overbooked plane. Pepsi is another example;,it had to pull an ad that many people felt was tone-deaf in the current political climate. Social media …
Hugues Joublin – How Social Media Affects Brand Reputation Read More »