Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to make sure they’re representing your brand in the best possible light.
Here are a few tips by Hugues Joublin on how to train your employees about social media.
How to Train Employees to Use Social Media per Hugues Joublin
Make Sure They Understand Your Company’s Social Media Policy
This should be the first and most important step in any training program. Hugues Joublin believes that your employees need to know what is and isn’t allowed when it comes to posting on social media on behalf of your company. Go over your social media policy in detail and make sure they understand it completely.
Encourage Them to Be Professional
Even if your company doesn’t have a strict social media policy, you should encourage your employees to be professional at all times when representing your brand online. This means no posting anything that could be construed as negative or offensive. They should know about the limits if you work in a regulated sector. They should also avoid getting into arguments or debates with others online.
Failure to be professional on social media will reflect poorly on your company, so it’s important to make sure your employees are aware of this.
Teach Them How to Handle Negative Feedback
No matter how well you train your employees, there will always be the possibility that someone will post something negative about your company on social media. It’s important to have a plan in place for how to handle this type of situation.
Your employees should know not to engage with the person who posted the negative feedback. Instead, they should report the post to a supervisor or someone else who can handle the situation appropriately.
Let Them Know They Can Come to You with Any Questions
According to Hugues Joublin, you should make sure your employees know that they can come to you with any questions or concerns they have about social media. This will help to ensure that they feel comfortable using social media on behalf of your company and will help avoid any potential mistakes.
Remind Them That They’re Representing Your Brand
Your employees should always keep in mind that they are representing your company whenever they post anything on social media. As such, they need to be mindful of the image they’re projecting to the world. Anything they post should reflect positively on your brand.
Encourage Them to Use Social Media to Their Advantage
Finally, you should encourage your employees to use social media to their advantage. They can use it to build relationships with customers, promote your brand, and even generate leads. Show them how they can use social media to achieve business goals and grow your company. With the right training, your employees can be a powerful asset to your business on social media.
By following these tips from Hugues Joublin, you can help train your employees about the correct usage of social media, which will, in turn, help protect and elevate your company’s brand image.