Your brand does not need to be marked on every digital channel. You must choose a few carefully depending on your business’s goals, budget, target audience, completion, industry, and resources. While an online presence is important, bombarding customers with your brand on every social media platform and with paid ads can be annoying. You can …
Hugues Joublin’s Advice on Choosing a Digital Marketing Channel Read More »
Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to …
Hugues Joublin – How to Train Employees to Use Social Media Read More »
Your brand reputation is one of the most important assets your company has. It can make or break your business, so it’s important to do everything you can to protect and improve it. Hugues Joublin of Salience Communication will highlight a number of ways you can improve your brand reputation, including: 6 Ways to Improve …
Hugues Joublin – How to Improve Your Brand Reputation Read More »
In the social media age, one bad review can ruin a business’s reputation. Just ask United Airlines, which saw its stock price drop sharply after a passenger was dragged off an overbooked plane. Pepsi is another example;,it had to pull an ad that many people felt was tone-deaf in the current political climate. Social media …
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