Hugues Joublin Scholarship

Personal Branding

Personal Branding 101: Why It Matters and How to Start

In a world where every click, like, and share counts, your digital footprint speaks volumes about who you are and what you represent. Just as brands spend years crafting their image, individuals too, now more than ever, need to consider their own online reputation. Imagine Steve Jobs without his signature black turtleneck, Oprah without her …

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Educational Implications for Communications

The Metaverse: Exploring Its Educational Implications for Communications

In an era where the boundaries between the virtual and the real blur, we find ourselves standing at the precipice of a groundbreaking digital revolution – the Metaverse. Often visualized as a vast, interconnected virtual space, the Metaverse is more than just a series of digital environments; it is the embodiment of limitless possibilities. Tracing …

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Building a Brand

The Importance of Ethics in Building a Brand

In the dynamic landscape of modern business, brands are not merely considered as symbols representing a company’s products or services. They are now powerful entities that reflect a company’s values and ideologies. Integral to these values are ethics – principles that govern a brand’s conduct in the marketplace. Ethical considerations shape the foundations upon which …

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Crisis Management

A Beginner’s Guide to Crisis Management in Digital Communications

In a world where conversations, content, and critiques can spread like wildfire over the internet, being prepared for potential crises has become a critical part of digital communications. Crisis management in digital communications refers to the strategies and actions taken by organizations to handle unexpected and potentially damaging situations that occur online. In today’s hyper-connected …

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Airsoft

All About Airsoft As A Hobby By Hugues Joublin

Airsoft is a recreational activity that is rapidly gaining popularity among people of all ages around the world. It is a military simulation game that closely resembles a real war zone environment. Participants use replica firearms that shoot non-metallic pellets or BBs to engage in combat scenarios. The sport has been around since the 1970s, …

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How Can Companies Protect Their Corporate Reputation - Hugues Joublin

How Can Companies Protect Their Corporate Reputation – Hugues Joublin

Every company desires a positive and professional reputation, but with the ever-changing landscape of technology, threats to your corporate image are increasing. In today’s digital era, all it takes is one critical review or online misstep for companies to go from industry leaders to business failures. The good news is that there are reliable steps …

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Green PR: Promote Environmental Initiatives - Hugues Joublin

Green PR: Promote Environmental Initiatives – Hugues Joublin

Are you looking for a way to boost your public image, increase customer loyalty, and reduce your environmental impact? If so, consider incorporating green PR techniques into your business strategy. Green PR is the practice of actively promoting environmental initiatives through marketing and communications in order to position a brand or organization as eco-friendly and …

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How To Run The Profitable PR Agency Of Your Dreams - Hugues Joublin

How To Run The Profitable PR Agency Of Your Dreams – Hugues Joublin

Are you fed up with the mundane 9 to 5 grind of the corporate world and looking for a more flexible career path? Starting your own PR agency may just be the answer. Having a profitable public relations firm doesn’t happen overnight—it takes skill, persistence, and dedication. But if you have what it takes, owning …

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Effective Social Media Automation Tools To Use In 2023 - Hugues Joublin

Effective Social Media Automation Tools To Use In 2023 – Hugues Joublin

Are you looking for ways to streamline your social media marketing campaigns in 2023? With the right tools, automation can save businesses hours of manual labor and create more effective content that drives revenue. In this blog post, Hugues Joublin discusses several automation platforms available to help businesses increase their efficiency while using social media …

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Hugues Joublin - How To Prevent And Handle An Online Reputation Crisis?

Hugues Joublin – How To Prevent And Handle An Online Reputation Crisis?

No business owner ever expects or wants to face an online reputation crisis. However, such situations can happen when you least expect it. Your business’s online reputation is built over time; however, one negative story in today’s connected world can quickly do significant damage and poison your reputation with both current and potential customers. That …

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