It can be a little overwhelming to decide which digital marketing strategy to choose. As a business person, you need to clearly understand your brand, product, and demographics to ensure that your chosen marketing channel will effectively meet your needs.
According to a 2020 global market research, marketing leaders prioritize digital planning and strategy when designing a campaign. They are among the top four skills considered extremely important.
Hence, Hugues Joublin says you need to think carefully and choose a platform that allows you to generate leads, helping you achieve your goal. Your goals can include increasing sales, increasing brand or product awareness, and boosting your brand image.
Following are the five most effective digital marketing techniques for your brand:
1. SEO – Hugues Joublin’s Secret to Success
SEO helps you improve your website based on how high it ranks in the Google search engine. The more trending and targeted phrase and keywords you choose, the more people will come across your website.
SEO is a digital marketing requirement that targets your audience in the buying funnel from bottom top to bottom. Every user searches for a product online by typing a keyword. According to recent stats, 80% of consumers take their product research online. While browsing, they discover your company and take a stroll through it.
2. PPC – Pay Per Click Advertising
Hugues Joublin says PPC is a much better form of advertising than buying ad space. For one, the latter is cheaper and allows you to control how many people visit your website. PPC is an auction-based advertising system. You bid on certain keywords that represent your brand, and when a customer types that keyword in the search engine, your name appears at the top, above organic listings.
You only pay when the customer clicks on the ad, after which they directly arrive on your landing page, where they either purchase a product or sign up for the newsletter.
3. Hugues Joublin Advises to Collaborate With Influencers
Influencers are right now at the top of their game. Millions of people follow them and wait on their word. That’s the kind of power they hold! To create buzz about your brand, Hugues Joublin says collaborating with an influencer is the best option. You can ask them to give you a shoutout while streaming live or make a post that talks about your brand or product for a price.
4. Social Media Marketing
From Facebook to Twitter, LinkedIn, TikTok, etc., there are dozens of social media platforms millennials and Gen Z use. According to Forbes, posting content people want to read is the key to getting leads and customers from social media platforms. Use automation tools to schedule posts to reach a wider audience in different time zones.
5. Content Marketing
If you are on a budget, leveraging content marketing is one of the best strategies for success. Did you know that it costs 62% less than traditional marketing methods? So, why not take advantage of it and create relevant content for your audience?
Post multiple content types, including blogs, videos, infographics, and memes. Make sure that your content is informational, not sales-oriented. Hugues Joublin says to add keywords to your content, so it ranks higher and drives more traffic to your website.
The most common way to get your brand into the limelight is word-of-mouth. However, since we live in a digital age, you are more likely to garner attention with digital marketing than in-person advertising.