Your brand does not need to be marked on every digital channel. You must choose a few carefully depending on your business’s goals, budget, target audience, completion, industry, and resources.
While an online presence is important, bombarding customers with your brand on every social media platform and with paid ads can be annoying. You can always experiment first to see which channels offer the highest response. This will save you time and money, allowing you to concentrate on those that promise more leads and greater ROI.
To help you make the right decision, Hugues Joublin has come up with a couple of tips on how to choose the right marketing channel:
Define Your Audience
Facebook offers a tool called Audience Insights that allows you to build a profile of a person who might be interested in your product. You can narrow down the options for your audience with the following information:
- Income
- Gender
- Age
- Interests
- Career
- Lifestyle
- Education Level
- Relationship Status
- Online Activity
- Spending Habits
- Device Usage
- Household
Once you have made the profile, you can start posting content. Remember: The key to creating clickable content is to channel the person you have created. Write what they would like to read.
Hugues Joublin Says to Set Your Marketing Objective
Here are the top five marketing objectives that most businesses have:
- Sales
- Increase Lead Generation
- Retain Existing Customers
- Build Brand Authority
- Increase Social Media Followers
When choosing one or multiple, ensure it aligns with your marketing objective. This will allow you to choose a channel with a high number of your target audience.
Hugues Joublin Says to Evaluate Your Budget
This is one of the most important steps in choosing a marketing channel! Online marketing requires a fee that differs from channel to channel. Hugues Joublin says to outsource digital marketing because it offers better results. These people know where, how, and when to release a campaign to get more views. Weigh the costs of every route and choose the ones that seem affordable, not cheap. Include a mix of modern and traditional marketing in your strategy so that you hit all the right spots.
Don’t Forget Email Marketing
The lure of social media has blinded us to the traditional forms of marketing. Yes, posting an ad on Facebook and Instagram will get you more views, but if you are looking for a more personal approach, you should consider email marketing and automation.
Did you know that email marketing offers a 4,300% ROI? This is why e-commerce companies rely on this marketing strategy. As for automation, Hugues Joublin says it is the best way to ensure you don’t send your leads unnecessaary emails. The sweet number is 5, each offering a different, short message, convincing to convert. Don’t forget to include a promotional offer or two in the email to entice the leads.
In conclusion, your chosen marketing channel must be based on your objectives and business goals. Refrain from bombarding your audience with ads, or Hugues Joublins says they might end up blocking you.