Hugues Joublin Scholarship

Business

How Can Companies Protect Their Corporate Reputation - Hugues Joublin

How Can Companies Protect Their Corporate Reputation – Hugues Joublin

Business, Hugues Joublin, Reputation / By

Every company desires a positive and professional reputation, but with the ever-changing landscape of technology, threats to your corporate image are increasing. In today’s digital era, all it takes is one critical review or online misstep for companies to go from industry leaders to business failures. The good news is that there are reliable steps …

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The Oldest Yet Most Effective form of Advertising - Hugues Joublin

The Oldest Yet Most Effective form of Advertising – Hugues Joublin

Advertising, Business, Hugues Joublin / By

Direct mail is dead! That’s what most people say, but Hugues Joublin believes otherwise. To find out the truth, we decided to do some research, and what we discovered changed our way of thinking about traditional marketing. Digital media is consuming our lives at a rapid pace. We no longer give much attention to any …

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Hugues Joublin’s Advice on Choosing a Digital Marketing Channel

Hugues Joublin’s Advice on Choosing a Digital Marketing Channel

Business, Digital Marketing, Hugues Joublin, Marketing / By

Your brand does not need to be marked on every digital channel. You must choose a few carefully depending on your business’s goals, budget, target audience, completion, industry, and resources. While an online presence is important, bombarding customers with your brand on every social media platform and with paid ads can be annoying. You can …

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How to Create a Successful Digital Brand Campaign - Hugues Joublin

How to Create a Successful Digital Brand Campaign – Hugues Joublin

Business, Hugues Joublin, Marketing / By

Right now, every business person’s question is not whether they should use digital marketing to promote their brand but what strategies they should adopt for it. People visit digital media platforms to get information, do business, communicate with friends, or relax. Marketing’s purpose is to reach your customers and promote your business. If your campaign …

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5 Most Effective Digital Marketing Techniques -Hugues Joublin

5 Most Effective Digital Marketing Techniques -Hugues Joublin

Business, Hugues Joublin, Marketing / By

It can be a little overwhelming to decide which digital marketing strategy to choose. As a business person, you need to clearly understand your brand, product, and demographics to ensure that your chosen marketing channel will effectively meet your needs. According to a 2020 global market research, marketing leaders prioritize digital planning and strategy when …

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PR Guide for Small Businesses by Hugues Joublin

PR Guide for Small Businesses by Hugues Joublin

Business, Hugues Joublin, PR / By

PR isn’t just about large corporations, but is an essential part of marketing for any company. PR is a different kind of marketing than other types. Where most marketing strategies are about promoting your products and services and generating leads, PR is about building trust and credibility. Why PR is Important By Hugues Joublin According …

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How to Train Employees to Use Social Media

Hugues Joublin – How to Train Employees to Use Social Media

Business, Digital Marketing, Hugues Joublin / By

Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to …

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How to Improve Your Brand Reputation

Hugues Joublin  – How to Improve Your Brand Reputation

Business, Digital Marketing, Hugues Joublin / By

Your brand reputation is one of the most important assets your company has. It can make or break your business, so it’s important to do everything you can to protect and improve it. Hugues Joublin of Salience Communication will highlight a number of ways you can improve your brand reputation, including: 6 Ways to Improve …

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Common PowerPoint Presentations Mistakes to Avoid

Hugues Joublin  – Common PowerPoint Presentations Mistakes to Avoid

Business, Hugues Joublin / By

PowerPoint presentations are excellent tools for conveying information in a concise and visually appealing way. However, as with any tool, there is a right way and a wrong way to use them. Far too often, people make avoidable mistakes when creating their PowerPoint presentations that can end up detracting from the overall impact of the …

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