Hugues Joublin Scholarship

Business

Virtual Reality in Communications: A Guide for Educators and Students

Virtual Reality in Communications: A Guide for Educators and Students

Welcome to the exciting world of Virtual Reality (VR) in communications education, a realm where immersive technology meets the art of human interaction. VR, once a futuristic concept, has now become a transformative tool in various fields, particularly in education. Its integration into communication studies is not just innovative but revolutionary, offering educators and students …

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Understanding the Interplay of Ethics and Reputation in Corporate Affairs

Understanding the Interplay of Ethics and Reputation in Corporate Affairs

In today’s business world, the bond between ethics and corporate reputation stands as a fundamental element in determining a company’s success and longevity. This intertwined relationship is crucial in the modern corporate landscape, where information is more accessible, and public scrutiny is more intense than ever before. Ethical conduct, or the lack thereof, plays a …

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How Can Companies Protect Their Corporate Reputation - Hugues Joublin

How Can Companies Protect Their Corporate Reputation – Hugues Joublin

Every company desires a positive and professional reputation, but with the ever-changing landscape of technology, threats to your corporate image are increasing. In today’s digital era, all it takes is one critical review or online misstep for companies to go from industry leaders to business failures. The good news is that there are reliable steps …

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The Oldest Yet Most Effective form of Advertising - Hugues Joublin

The Oldest Yet Most Effective form of Advertising – Hugues Joublin

Direct mail is dead! That’s what most people say, but Hugues Joublin believes otherwise. To find out the truth, we decided to do some research, and what we discovered changed our way of thinking about traditional marketing. Digital media is consuming our lives at a rapid pace. We no longer give much attention to any …

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Hugues Joublin’s Advice on Choosing a Digital Marketing Channel

Hugues Joublin’s Advice on Choosing a Digital Marketing Channel

Your brand does not need to be marked on every digital channel. You must choose a few carefully depending on your business’s goals, budget, target audience, completion, industry, and resources. While an online presence is important, bombarding customers with your brand on every social media platform and with paid ads can be annoying. You can …

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How to Create a Successful Digital Brand Campaign - Hugues Joublin

How to Create a Successful Digital Brand Campaign – Hugues Joublin

Right now, every business person’s question is not whether they should use digital marketing to promote their brand but what strategies they should adopt for it. People visit digital media platforms to get information, do business, communicate with friends, or relax. Marketing’s purpose is to reach your customers and promote your business. If your campaign …

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5 Most Effective Digital Marketing Techniques -Hugues Joublin

5 Most Effective Digital Marketing Techniques -Hugues Joublin

It can be a little overwhelming to decide which digital marketing strategy to choose. As a business person, you need to clearly understand your brand, product, and demographics to ensure that your chosen marketing channel will effectively meet your needs. According to a 2020 global market research, marketing leaders prioritize digital planning and strategy when …

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PR Guide for Small Businesses by Hugues Joublin

PR Guide for Small Businesses by Hugues Joublin

PR isn’t just about large corporations, but is an essential part of marketing for any company. PR is a different kind of marketing than other types. Where most marketing strategies are about promoting your products and services and generating leads, PR is about building trust and credibility. Why PR is Important By Hugues Joublin According …

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How to Train Employees to Use Social Media

Hugues Joublin – How to Train Employees to Use Social Media

Most companies now have social media policies in place to protect their brand and avoid any potential legal liabilities. But even with these policies in place, it’s still important to train your employees on the correct usage of social media. After all, your employees are the face of your company online, and you want to …

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